Submit a request
 
PRODUCT
Privacy Policy |  AAS Advertising Policy | Terms of Use
Cookie Preference
✖

Amazon Ad Server will be sunset in Q4 2024, please visit this page (AAS offboarding information) for offboarding support resources and sunset FAQs. Details shared on that page represent the most up to date information in the Help Center, if you find disparate information in other resources please default to the information in the AAS offboarding information page accordingly.

Please note that on October 1, 2024, the ability to create new campaigns, placements, and tag managers will be disabled.

Follow
Last Update:
  viewable by end users
  editable by agents

Related Entities

Endpoints Using the adAnalyticsData Object

Parent Objects

adAnalyticsData Object Definition

Note

Note: The Required column includes the following values:

  • Required: The field must be included in the POST call.

  • Read-only: The field is received in the GET call and required in the PUT call. It is not required in the POST call. You cannot edit this field.

  • Optional: If the field was received in the GET call, include it in the PUT call. This field is editable.

  • Internal: (For Amazon Ad Server (AAS) internal use) If the field was received in the GET call, include it in the PUT call.

Name

Description

Type

Required

Notes

impressions

Counted when an ad is fetched from its source.

Long

Internal

clicks

Counted when a user clicks on an ad.

Long

Internal

lastUpdated

Internal.

Long

Internal

ctr

Total number of clicks divided by the total impressions.

Float

Internal

actualStartDate

Actual date that a placement began to appear.

Long

Internal

Object JSON Example

Example
...
"analyticsData":{
            "impressions":null,
            "clicks":null,
            "lastUpdated":null,
            "ctr":null,
            "actualStartDate":null
         },
...
Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request

Comments