PRODUCT

Amazon Ad Server will be sunset in Q4 2024, please visit this page (AAS offboarding information) for offboarding support resources and sunset FAQs. Details shared on that page represent the most up to date information in the Help Center, if you find disparate information in other resources please default to the information in the AAS offboarding information page accordingly.

Please note that on October 1, 2024, the ability to create new campaigns, placements, and tag managers will be disabled.

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Endpoints Using the tagManager Object

TagManager Object Definition

Note

Note: The Required column includes the following values:

  • Required: The field must be included in the POST call.

  • Read-only: The field is received in the GET call and required in the PUT call. It is not required in the POST call. You cannot edit this field.

  • Optional: If the field was received in the GET call, include it in the PUT call. This field is editable.

  • Internal: (For Amazon Ad Server (AAS) internal use) If the field was received in the GET call, include it in the PUT call.

NAME

DESCRIPTION

TYPE

REQUIRED

NOTES

type

Type of the entity.

String

Required

TagManager

id

ID of the entity.

Long

Read-only

Auto-generated, read-only value

relationsBag

Internal.

relationsBag Object

Internal

version

Internal.

String

Internal

createdBy

ID of the user who created the entity.

Long

Read-only

createdByName

Name of the user who created the entity.

String

Read-only

createdByAccount

ID of the account that created the entity.

Long

Read-only

createdByAccountName

Name of the account that created the entity.

String

Read-only

createdOn

Date of creation (date epoch).

Long

Read-only

lastUpdatedBy

ID of the user who was the last to update the entity.

Long

Read-only

lastUpdatedByName

Name of the user who was the last to update the entity.

String

Read-only

lastUpdatedByAccount

ID of the account that was last to update the entity.

Long

Read-only

lastUpdatedByAccountName

Name of the account that was last to update the entity.

String

Read-only

lastUpdateOn

Date of the last update (date epoch).

Long

Read-only

name

Name of entity.

String

Required

advertiserId

ID of the advertiser to which the tag manager belongs.

Long

Read-only

tagManagerCode

Tag manager JavaScript code.

tagManagerCode Object

Required

rulesCount

Number of activity rules defined for the tag manager.

Integer

Read-only

conversionActivityCount

Number of conversion activities defined for the tag manager.

Integer

Read-only

retargetingActivityCount

Number of retargeting activities defined for the tag manager.

Integer

Read-only

thirdPartyActivityCount

Number of 3rd party activities defined for the tag manager.

Integer

Read-only

conversionActivityIds

Array of conversion activity IDs.

Array of long

Read-only

retargetingActivityIds

Array of retargeting activity IDs.

Array of long

Read-only

thirdPartyActivityIds

Array of 3rd party activity IDs.

Array of long

Read-only

lastPublished

Date when tag manager was published.

Date

Read-only

needPublish

Determines if the tag manager config file requires publishing.

Boolean

Read-only

If true, see Publish Tag Manager Config File.

globalData

Includes data about the advertiser, if it is a global advertiser or a local advertiser and which advertisers are global or local.

globalData Object

Optional

accessLevel

Internal.

Internal

Internal

developerScripts

Scripts that can be added to run before or after the tag manager runs.

developerScripts Object

Optional

Requires the View/Edit Tag Manager Custom Script permission.

nxtTagManagement

Flag that indicates if the activity originated in AAS.

Boolean

Read-only

allowServerToServerCalls

Enables a server to implement code to call the AAS server directly.

Boolean

Optional

Requires the Tag Manager - Allow server to server calls permission.

referralURLWithoutQueryParams

Uses criteria from a referral URL.

Boolean

Optional

When using this option, omit query string parameters in the referral URL.

tagManagerCallsIntheLast24Hours

Statistic used for analytics.

Integer

Read-only

tagManagerRuleMatchesInTheLast24Hours

Statistic used for analytics.

Integer

Read-only

tagManagerTotalCalls

Statistic used for analytics.

Integer

Read-only

tagManagerLastCall

Statistic used for analytics.

Integer

Read-only

Object JSON Example

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