Submit a request
 
PRODUCT
Privacy Policy |  AAS Advertising Policy | Terms of Use
Cookie Preference
✖

Amazon Ad Server will be sunset in Q4 2024, please visit this page (AAS offboarding information) for offboarding support resources and sunset FAQs. Details shared on that page represent the most up to date information in the Help Center, if you find disparate information in other resources please default to the information in the AAS offboarding information page accordingly.

Please note that on October 1, 2024, the ability to create new campaigns, placements, and tag managers will be disabled.

Follow
Last Update:
  viewable by end users
  editable by agents

Related Entities

Endpoints Using the conversionAttributionSettings Object

Parent Objects

conversionAttributionSettings Object Definition

Note

Note: The Required column includes the following values:

  • Required: The field must be included in the POST call.

  • Read-only: The field is received in the GET call and required in the PUT call. It is not required in the POST call. You cannot edit this field.

  • Optional: If the field was received in the GET call, include it in the PUT call. This field is editable.

  • Internal: (For Amazon Ad Server (AAS) internal use) If the field was received in the GET call, include it in the PUT call.

Name

Description

Type

Required

Notes

customEventsNumber

Determines the number of events to collect in the conversion path when there are more than 10 events in the path to conversion setup.

Integer

Optional

impressionValidUpTo

Defines the number of days after a user saw an ad that the ad can be attributed to a conversion.

Integer

Optional

conversionAttributionModel

Determines how to attribute conversions in reporting.

String

Required
View values

  • LastEventImpressionOrClick

  • ClickOverImpression

  • LastClickDisregardImpressions

  • LastEventFilterOutNonViewable

  • LastEventPreferViewableImpressionsOverNonViewable

  • ClickOverImpressionsFilterOutNonViewable

  • ClickOverImpressionsPreferViewableImpressionsOverNonViewable

pathToConversionLength

Number of events to collect in the conversion path. Path to conversion and conversion reports are calculated according to this setting.

String

Required
View values

  • FiveEvents

  • TenEvents

  • Custom

clickValidUpTo

Defines the number of days after a user clicked an ad that the ad can be attributed to a conversion.

Integer

Required

resetOn

(For custom events) Date in which the Amazon platform will reset the path length to ten events.

Long

Optional

type

String

Read-only

ConversionAttributionModel

Object JSON Example

Example
 },
...,      
        "conversionAttributionSettings": {
            "type": "ConversionAttributionModel",
            "conversionAttributionModel": "LastEventImpressionOrClick",
            "impressionValidUpTo": 30,
            "clickValidUpTo": 30,
            "pathToConversionLength": "FiveEvents",
            "customEventsNumber": null,
            "resetOn": null
        },...
Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request

Comments