type

Type of entity.

String

SiteTrackingAndTargeting

lineId

A dynamic token that allows publishers to pass data to AAS on the ad request. AAS will use its value on 3rd party tracking URLs that AAS fires on impressions or clicks. This allows publishers to leverage URL tokens to transfer data to third parties that track the campaign.

String

cacheBustingToken

The cache busting token is used by the ad server to track impressions and clicks. If you did not select a publisher ad server, or need to change the existing token, enter it here. The token can be obtained from the publisher's ad server support.

The Random Number option allows AAS to include a random cache busting token in the generated code automatically. This is typically used for sites without ad servers.

cacheBustingToken Object

impressionTrackingToken

Enables you to add the URL for tracking impressions by the selected ad server. The URL can be obtained from the publisher's ad server support.

String

clickTrackingToken

Enables you to add the URL for tracking clicks by the selected ad server. The URL can be obtained from the publisher's ad server support.

String

customPublisherParameter

Used for analytics purposes. Enables a custom parameter to be sent to Amazon Ad Server (AAS) for every impression event. Data that is received is available in cookie-level data and custom reports.

String