Amazon Ad Server will be sunset in Q4 2024, please visit this page (AAS offboarding information) for offboarding support resources and sunset FAQs. Details shared on that page represent the most up to date information in the Help Center, if you find disparate information in other resources please default to the information in the AAS offboarding information page accordingly.

Please note that on October 1, 2024, the ability to create new campaigns, placements, and tag managers will be disabled.


Amazon Ad Server imposes quotas and limits on API requests to control the number of API calls during a given period. These quotas and limits ensure an equitable distribution of the system resources and protect the system from receiving more data than it can handle.

Quotas are set for each user by product group. The first layer is a quota limitation per day, the second layer is a throttling mechanism based on the limitation of calls per second.

The first layer quota limitation is a subject to change, whether the throttling values are constant global setup.

Product Groups

Hourly Quota

Daily Quota

Throttling per second









Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request